Make the benefit tangible.
A recipe, a useful demonstration, a relatable moment. I build creative around what someone can actually do with your product.
CHERYL MARTINEZ · NEW YORK CITY
A face. A voice.
A whole brand story.
I’m Cheryl Martinez, founder of Veginner Cooking, creator, singer-songwriter, and creative strategist. I turn thoughtful products into stories people can see themselves in, from a first delicious bite to a sonic hook they can’t get out of their heads.
Creator partnerships · UGC · Ad creative · Original sound
GOOD COMPANY, GOOD CREATIVE
Good company
from my brand portfolio.
Food, thoughtful living, and animal advocacy from my creator portfolio.
A PRODUCT THEY CAN PICTURE IN THEIR LIFE
More than a mention.
A reason to care.
Personality with a purpose.
Warm on-camera storytelling, playful concepts, and a recognizable point of view. Content that feels like a person, with a strategy behind every frame.
Give the story a sound.
Original music and sonic hooks bring another creative dimension to your campaign, with versions and usage scoped for your channels.
Good fit goes beyond food. Plant-based products, cruelty-free beauty, animal-free fashion, thoughtful home and kitchen essentials, sustainable living, and animal welfare. Let’s make kinder choices feel useful, desirable, and easy to try.
A TASTE OF THE WORK
Let's give them something
to taco 'bout.
A product discovery, a recipe you can follow, and a real person bringing it all together. Here's what that looks like.
▶ Watch the Instagram Reel01 / OSHI
From discovery to dinner.
A taste test and Maple Miso Oshi Bowl, from finding the product to bringing it into my kitchen.
- The creative
- Product discovery + recipe integration
- The format
- Short-form video, food, and on-camera storytelling
▶ Watch the Instagram Reel02 / SILVER HILLS BAKERY
Comfort food, with a plot twist.
Vegan grilled cheese and pear on sprouted bread, with an approachable recipe people can make at home.
- The creative
- Familiar favorite + product-led recipe
- The format
- Recipe video and approachable food styling
▶ Watch the Instagram Reel03 / NASOYA
Tofu with a point of view.
An Earth Day tofu recipe with cooking steps, a homemade sauce, and a love for plants at its heart.
- The creative
- Seasonal storytelling + cooking demonstration
- The format
- Recipe steps, sauce, and creator-led video
THE VEGINNER COOKING MEDIA KIT
A whole lot of people.
A shared appetite for plants.
204,234Veginners across my communityAcross social, email & WhatsApp · As of October 28, 2026
- Followers
- 9,407
Audience gender
Age groups
Locations
- Followers
- 52,118
Audience gender
Age groups
Locations
- Subscribers
- 2,740
Audience gender
Age groups
Locations
- Followers
- 12,462
Locations
- Followers
- 118,374
442,458Monthly impressions
2,034Saves
September 26–October 25, 2026- Followers
- 1,628
Audience gender
Age groups
Locations
PICK YOUR FLAVOR
One creator.
A whole lot to cook up.
Put your product on the menu.
Recipe development, cooking videos, product demonstrations, and photography that give people a clear way to try what you make.
Recipe integrations · Reels · TikTok · Shorts · Pinterest
Bring the personality to your feed.
Creator-led videos and product stories for your brand's channels, with concepts, filming, editing, and optional campaign cutdowns.
UGC · Product demonstrations · Ad concepts · Campaign cutdowns
Your brand could use a hook.
I'm a songwriter, too. Add an original sonic hook or branded theme song to give your campaign a sound of its own.
Hear sonic branding examples ↗︎Your story. My voice. More ways to reach them.
Creator campaigns, ambassador collaborations, and paid-media creative. Explore Meta Partnership Ads, creator allowlisting, and licensed variations built around your brief.
Creator posting · Partnership ads · Creative testing
05 / LIVE TAKEOVERS & VIRTUAL MIXERSYour community. My kitchen.
Your community. My kitchen.
Let’s go live.
A co-hosted cook-along, a creator takeover, or a virtual mixer that brings our communities together. Give your product a live demonstration, make room for audience questions, and turn a campaign into a shared experience.
Live cooking · Product demos · Audience Q&A · Co-hosted streams
Let’s plan a virtual mixer →
Let's build the right scope.
Creator posting, content for your channels, paid advertising, exclusivity, and music licensing can be scoped separately around your campaign goals.
SOMETHING GOOD STARTS WITH A HELLO
Bring your brief.
I'll bring the flavor.
Tell me what you're making, who you'd love to reach, and when you want it out in the world. Have deliverables, a budget range, or paid-media plans? Include those, too.
Very unserious about food puns.